Marketing of livestock/poultry products

Marketing of livestock/poultry products

Abbatoir or slaughtering house it is divided into AAA (triple A) and it is automatic and highly adequate facilities and operation. It is eligible for sale in any market In and Out of the country. Then the AA (double A) it is the combination of manual and automatic but still adequate facilities and operation. And it is also eligible for sale in any market in the Philippines. And the A minimum adequacy of facilities and operation and it is also eligible for sale only in the city or municipality in which the plant is located. Then the last classification is the non-accredited abbatior this is less minimum standard or adequacy of facilities and operation that must be closed until the minimum standard is achieved as defined by NMIC or national meat inspection commission. Some of the marketing processes are assembling, grading and standardizing. Processing, storing, packing, financing, transporting and selling. And the marketing methods for livestock are.

1.       Local market or concentration yard – the farmers or traders bring their animals to wet market for sale. They have the facilities for the care of animals. There are three types of transaction and these are the following. Traders to traders, farm owner to trader and trader to direct consumer.

2.       Traders or country traders – independent operators who buy and sell animals from producer, auction market and/or concentration yards.

3.       The barrio agents – they buy animals from scattered backyard farms and sell these to viajeros. And they are highly skilled in weight estimation.

4.       Wholesalers or viajeros – they buy animals in bulk quantity. They transport and resell these to other viajeros, retailers and or processor.

5.       Retailers – they buy animals and sell these to direct and indirect consumers. It is very common in goat marketing.

6.       Auction market – the livestock is sold to the highest bidder.

7.       Contract growing -   a mother company for example Magnolia, bounty fresh, sun jin, B – meg, government institution, private company etc. takes the animals produce and takes care of the processing before final sale to consumer.          The contract grower is responsible for all the overall production.

8.       Institutional buyers – like the supermarkets, food chains for example jolibee, McDonalds, max’s etc. the groceries hotel and restaurants.

Referrence: Ms. Nora Cabaral